Privacy Policy

Last updated: June 22, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.

  • CCPA and/or CPRA refers to the California Consumer Privacy Act (the "CCPA") as amended by the California Privacy Rights Act of 2020 (the "CPRA").

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to Tastea Holdings LLC, 11022 Winners Circle, Los Alamitos, CA 90720.

  • Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: California, United States

  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

  • Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

  • Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You. We use "Personal Data" and "Personal Information" interchangeably unless a law uses a specific term.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Third-Party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Tastea, accessible from https://www.gotastea.com.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Information from Third-Party Social Media Services

The Company allows You to create an account and log in to use the Service through the following Third-Party Social Media Services: Google, Facebook, Instagram, X (Twitter), LinkedIn.

If You decide to register through or otherwise grant Us access to a Third-Party Social Media Service, We may collect Personal Data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies We use include beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those pages or opened an email and for other related website statistics.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

Where required by law, we use non-essential cookies (such as analytics, advertising, and remarketing cookies) only with Your consent. You can withdraw or change Your consent at any time using Our cookie preferences tool or through Your browser/device settings.

  • Necessary / Essential Cookies — Type: Session Cookies. Administered by: Us. Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features.

  • Cookies Policy / Notice Acceptance Cookies — Type: Persistent Cookies. Administered by: Us. Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies — Type: Persistent Cookies. Administered by: Us. Purpose: These Cookies allow Us to remember choices You make when You use the Website, such as remembering your login details or language preference.

  • Tracking and Performance Cookies — Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website.

  • Targeting and Advertising Cookies — Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to You.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account and registration as a user of the Service.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased.
  • To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication.
  • To provide You with news, special offers, and general information about other goods, services and events which We offer.
  • To manage Your requests to Us.
  • To deliver targeted advertising to You: We may use Your information to develop and display content and advertising tailored to Your interests and/or location and to measure its effectiveness.
  • For business transfers: We may use Your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
  • For other purposes such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service.

We may share Your Personal Data in the following situations: with Service Providers, for business transfers, with Affiliates, with business partners, with other users, and with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You may contact Us to request access to, correct, or delete any Personal Data that You have provided to Us. Please note that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

The Company may disclose Your Personal Data in business transactions, in response to law enforcement requests, or when required for other legal requirements such as complying with a legal obligation, protecting the rights or property of the Company, or preventing wrongdoing.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. You can opt-out by installing the Google Analytics opt-out browser add-on.

Privacy Policy: https://policies.google.com/privacy

Advertising

We may use Service Providers to show advertisements to You to help support and maintain Our Service.

Google Ads

Google Ads remarketing service is provided by Google LLC. We use Google Ads to advertise Tastea across the internet and to retarget visitors who have previously visited gotastea.com. You may opt out of personalized advertising by visiting https://www.google.com/settings/ads.

Privacy Policy: https://policies.google.com/privacy

Meta (Facebook / Instagram)

We use Meta's advertising services including the Meta Pixel to serve ads and retarget visitors on Facebook and Instagram. You can opt out at https://www.facebook.com/help/568137493302217.

Privacy Policy: https://www.facebook.com/privacy/policy/

TikTok Ads

We use TikTok's advertising and pixel tracking services to serve ads and retarget visitors on TikTok. The TikTok pixel may collect information about your activity on our website.

Privacy Policy: https://www.tiktok.com/legal/page/us/privacy-policy/en

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can serve You advertisements that are likely to be of more interest to You.

You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). You can also use the following third-party opt-out platforms:

Rewards and Loyalty Program

Incentivio

We use Incentivio to power the Tastea Rewards loyalty program. Incentivio collects and processes information related to your rewards account, purchase history, points balance, and in-app activity on behalf of Tastea.

Privacy Policy: https://www.incentivio.com/privacy-policy

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

Payments

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors. These payment processors adhere to the standards set by PCI-DSS.

Toast

Privacy Policy: https://pos.toasttab.com/privacy

Usage, Performance and Miscellaneous

Invisible reCAPTCHA

We use an invisible CAPTCHA service named reCAPTCHA, operated by Google, to help protect Our Service from spam, fraud, abuse, and automated misuse. reCAPTCHA may process technical, device, browser, IP address, and interaction data as necessary for security and fraud-prevention purposes.

For more information: https://docs.cloud.google.com/recaptcha/docs/faq

Google Places

Google Places is a service that returns information about places using HTTP requests. It is operated by Google and is used on our locations pages to display maps and location information. Google Places service may collect information from You and from Your Device for security purposes.

Privacy Policy: https://www.google.com/intl/en/policies/privacy/

CCPA/CPRA Privacy Notice (California Privacy Rights)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

The following is a list of categories of personal information which We may collect or may have been collected from California residents within the last twelve (12) months.

Category A: Identifiers
Real name, alias, postal address, IP address, email address, account name, and other similar identifiers.
Collected
Category B: California Customer Records
Name, address, telephone number, credit card number, debit card number, or any other financial information.
Collected
Category C: Protected classification characteristics
Age, race, color, ancestry, national origin, religion, sex, sexual orientation, disability, etc.
Not collected
Category D: Commercial information
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories.
Collected
Category E: Biometric information
Fingerprints, faceprints, voiceprints, iris scans, and other biological characteristics.
Not collected
Category F: Internet or network activity
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
Collected
Category G: Geolocation data
Approximate physical location or movements.
Not collected
Category H–K: Sensory, employment, education, and inference data
Audio/visual data, job history, education records, and inferred profiles.
Not collected
Category L: Sensitive personal information
Government IDs, financial account details, precise geolocation, race/ethnicity, health data, etc.
Not collected

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources: directly from You, indirectly from You through observing Your activity on our Service, automatically through cookies and tracking technologies, and from Service Providers.

Use of Personal Information

We may use or disclose personal information We collect for business or commercial purposes as described in the "Use of Your Personal Data" section of this Privacy Policy.

Disclosure and Sharing of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes: Category A (Identifiers), Category B (California Customer Records), Category D (Commercial information), Category F (Internet or network activity).

We may share Your personal information with Service Providers, payment processors, Our affiliates, Our business partners, and third-party vendors as described in this Privacy Policy.

Sale of Personal Information

We do not sell personal information as that term is commonly understood. We do not receive monetary compensation in exchange for Your personal information. However, under the broad CCPA/CPRA definition of "sale," sharing data with advertising and analytics partners in exchange for services may be considered a sale. To opt out, use the "Do Not Sell or Share My Personal Information" link in the footer of our website or click the cookie preferences icon at the bottom left of any page.

Your Rights under the CCPA/CPRA

If You are a resident of California, You have the right to know what personal information We collect and how it is used, the right to delete Your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of Your personal information, and the right not to be discriminated against for exercising any of these rights.

Exercising Your CCPA/CPRA Rights

To exercise any of Your rights under the CCPA/CPRA, please submit a request using the privacy request form at gotastea.com/privacypolicy or contact us at the address below. We will respond to Your verifiable request in accordance with applicable law.

Do Not Sell or Share My Personal Information

You have the right to opt out of the sale or sharing of Your personal information. To exercise this right, use the "Do Not Sell or Share My Personal Information" link in the footer of any page on our website, or click the cookie preferences icon at the bottom left corner of any page.

You can also opt out on mobile devices by enabling "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices, or "Limit Ad Tracking" on iOS devices.

Sale of Personal Information of Minors

We do not knowingly collect personal information from minors under the age of 16 through our Service. We do not sell the personal information of consumers We actually know are less than 16 years of age. If You have reason to believe that a child under the age of 16 has provided Us with personal information, please contact Us.

"Do Not Track" Policy (CalOPPA)

Our Service does not respond to Do Not Track signals. However, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked.

Your California Privacy Rights (Shine the Light law)

Under California Civil Code Section 1798, California residents with an established business relationship with Us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. Contact Us using the information provided below.

California Privacy Rights for Minor Users

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users to request and obtain removal of content or information they have publicly posted. To request removal, contact Us and include the email address associated with Your Account.

Children's Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us and We will take steps to remove that information from Our servers.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, You can contact us: